Ticket Holder Demographic Map

Client:

The Atlanta Falcons (NFL)

Pupose:

DDS was tasked to create several demographic maps showing the location of current season ticket holders, along with the number of season ticket holders, within a particular zip code and/or county. The map was color coded to show market saturation and the final maps were used for market analysis and presentation. .

Processes/Services:

DDS obtained a Microsoft Excel spreadsheet from the Atlanta Falcons which included a zip code and the number of season ticket holders within that zip code. DDS used GIS to geocode the spreadsheet so that the information became part of a spatial dataset used for creating the custom maps. Some of the final delivered products included a map showing concentration of season ticket holders within particular zip code and county regions, a map showing the average ticket price for a particular zip code region, and a map showing the Atlanta Falcons fan base.

Deliverable to Client:

Adobe .ai and .pdf files

Cost:

Approximately $500 per map

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Custom Bike Tour Map

Client:

Best Buddies International, Inc.

Pupose:

DDS was hired by Best Buddies International, Inc., to create a map that illustrated their bicycle tour course as well as elevation profiles for the Volvo Best Buddies Challenge (2005), and the Audi Best Buddies Challenge (2007). The course map was distributed to all cycling participants as a marketing piece.

Processes/Services:

The map utilized 10-meter USGS NED, USGS topographic maps, USGS DLG data (24k), and client-supplied hard-copy maps/GPS coordinates showing route locations. Digital elevation models were processed in Golden Software's Surfer to apply hypsometric tinting. The client-supplied route map was scanned on our large-format scanner, geo-referenced, and the routes were vectorized into shapefiles. A rough perspective map was created in Surfer with elevation and all vector data. The vector data was exported in DXF format for imported into CorelDraw. Elevation profiles were generated in ArcGIS by converting the 2D route shapefiles into 3D features using the elevation data in the Spatial Analyst extension of ESRI's ArcMap. The final map was finished in CorelDraw and exported to Adobe Illustrator.

Deliverable to Client:

Adobe .psd and .pdf files.

Cost:

Approximately $850 per map

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Digital Animation

Client:

Mark Ritts Productions, Inc.

Pupose:

DDS was tasked to create eleven (11) one to five second movie clips for insertion into a boating video directed by Mark Ritts and Ted Fields. The resulting animations were used to illustrate the geographic location of Catalina Island, as well as marking of several key locations in the video.

Processes/Services:

The animations utilized two different resolutions of elevation data for the video. 30-meter data was used for close-up scenes and 100-meter data was used for wider scenes. 30-meter USGS NED data was resampled to 100-meter resolution in Global Mapper and imported into Corel Bryce landscape rendering software. The LANDSAT imagery was converted from CIR to natural color using colorization techniques in Corel PhotoPaint. The natural color LANDSAT data was then draped over the elevation data in Bryce by using the imagery as a material. The flight paths were predetermined by the client and the camera key-framing and rendering were completely performed in Bryce.

Deliverable to Client:

.avi files & DVD image/ISO files.

Cost:

$9,000

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Custom 3D Aerial Maps

Client:

Hyder Construction, Inc.

Pupose:

Hyder Construction approached DDS to create several display pieces for their Denver main office lobby. The purpose of the maps were to provide oblique views of construction projects Hyder completed in Vail and Beaver Creek, Colorado. .

Processes/Services:

USGS NED and USDA NAIP data were imported into 3D Nature Visual Nature Studio 2 (VNS). Approximately 150% vertical exaggeration was applied and the lighting was moved to an angle that better suited the southerly view in each image. Several low-resolution screen captures of various viewpoints were prepared to present to the client to choose a preferred viewpoint. The client-chosen viewpoints were rendered at 12,000 by 9,000 pixels to TIFF format. The TIFF images were placed in Adobe Illustrator CS for label placement and logo insertion. Proofs of each map were sent to the client to review in Adobe Acrobat PDF format. Upon client approval, the maps were printed on a HP DesignJet 5500 on a 7-mil photo satin paper.

Deliverable to Client:

Hard-copy Map

Cost:

$600

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